At a time when energy costs are rising,color can play a role in reducing a designs long term cost for a home owner. Thanks to the power of Reflectivity.
Lighter, more reflective hues can help a project “go green” says Steve Revnew, director of marketing, product development for Sherwin-Williams. A lighter color palette and higher-sheen surfaces can increase reflectivity,making a space brighter without using artificial light. The reflectivity of interior and exterior paint colors can even bolster a project’s certification under the U.S. Green Building Council’s Leadership in energy and Environmental Design (LEED).
On the back of every Sherwin-Williams color chip is that color’s light reflectivity value (LRV) number. The scale goes from 0 (absorbs all light) to 100 (reflects all light).
“Going green and LEED certification are ways for builders and designers to gain an edge” It can give a building or home a higher resale value, as the public becomes aware of green and what it can do to lower energy costs.
Use color to improve the indoor environment.
- Lighten dark spaces with lighter paint
- Go natural to illuminate a naturally dark room , you can pull natural light from adjacent spaces by using the reflectivity of a lighter palette.
- Placement matters While increasing reflectivity generally means moving to a lighter palette, you can still use darker accent colors, But you might want to limit those colors to a single wall,rather than an entire room. Priscilla

